phyllostachy 45: Minute Tech 30 - Empathize

30 - Empathize your Hero's


Good morning, this is the Minute Tech podcast -

coming to you for Wednesday, November 14th, 2007

We take a few minutes to talk about technology
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This is Alex Landefeld with minute tech 30 - Empathize your Hero's

Minute Tech podcast is brought to you in part by:

Larry Tolbert's Sunday Morning Wu Style Taiji - 9:30 every Sunday morning at the Dunamis Baptist Church, in Wilkinsburg, PA.
"Move with the motion of the planet - move with Taiji" - email leonardtolbert@hotmail.com for more info.

Tech items:

I've spent so much time this morning researching the latter parts of this show, that the news items will suffer. Suffice it to say that Data, Lore and Nunian Sung are not alone:

Google has released it's own Android - an architecture for creating mobile wireless software programs - think e-mail, facebook, etc.

Apple and it's tech co-horts have bounced back from a 20% decline - yesterday rising on the NASDAQ to the tune of some 10%. Talk about volatility - this type of market is why some go screaming from Tech companies, while others revel in the uncertainty.

Tech Question:

Empathize your Hero.

How can you emulate your hero without truly empathizing with the feelings and experiences of your hero?

Sure, you can put yourself into just the glory moments of your hero: the steps up to the private jet, the end of the mililtary campaign with victoriously bloody sword held high, viewing the sunset from the water-side villa in Thailand, putting the pen down at the signing of the Declaration of Independence, or sinking that victorious putt on the 18th green.

But remember that your hero is human, too: they must deal with the fear of their King's rejection, they must plan to mobilize the troops, he or she who's smile has launched a thousand emulators must deal with loosing teeth, and he or she who has amazed the masses with decades of virtuousic music must deal with the uncertainties of sudden illness.

Monday's Wall Street Journal has a story about Japanese Pianist Izumi Tateno - who has reformed his music abilities after suffering an age-related debilitating stroke. What a story to empathize with - what a hero to emulate.


podcasting/blogging tidbit:

After 30 episodes of the Minute Tech podcast, I'm considering both ways to improve the current workflow, which I've detailed in an early blog post on the Minute Tech blog, as well as ways to augment content.

One of the important things to consider in message is simplicity. Simple messages stick with your audience more easily than complex messages. Also, the ideal in presenting messages is to chunk you message into sets of three: three main subjects, three ideas that the audience can grasp without loosing sight or concentration, three concepts.

Currently, I have three segments:

Tech Items - which can be comprised of tech ideas, concepts or news items;
The Tech Question - the main focus of the episode, focusing on one main idea;
The podcasting/blogging tidbit - providing news or information about the medium in which I'm working.

So, I don't necessarily want to dilute this framework...but I want to insert other items, such as a periodic biographical reference to a famous person who people can emulate. Perhaps, thinking about it, I could insert this as a weekly special segment. Hmmmm. I think its really important to provide people with the hope that their situation has been met and overcome by others before....just how to embed this "meme" within the current framework is the question to be resolved.

I recently came across information about a local Pittsburgh company called Elliance, Inc., formerly known as Research Access, Inc.. Elliance provides web services in the areas of marketing, e-commerce website design and a new field called Search Engine Optimization - depending on your perspective, the three service areas can be considered facets of one - your overall brand. On their SEO website, they have a graphic pertaining to optimizing podcasts - check it out via the link in the show notes, or Google the words "elliance podcast optimization" (don't quote them in the google search) and click the first link.

http://searchengineoptimization.elliance.com/search-marketing-resources/seo-infographics.aspx?title=Podcast-Optimization
http://searchengineland.com/071113-125726.php

http://www.nfib.com/object/IO_23935.html

http://www.elliance.com/About/speakersBios.asp

Thats all for today on Minute Tech podcast.
you can reach me at minutetech@gmail.com -
and my blog is at minutetech.blogspot.com

- Android in the making, and Apple stages a comeback;
- Empathize your Heros.
- Focus on three ideas; elliance.com.

Go to the Minute Tech iWeb page to subscribe or listen to this podcast: Minute Tech.